2010년 11월 14일 일요일

McDonalization vs Glocalization


- I believe that glocalization is another strategy companies use to Mcdonalize the world. What do you think about this?

- Are both "McDonalization" and "Glocalization" doing any good to the society?

- When looking at the 4 primary components of Mcdonalization, do you find any problems?

 
Why am I investigating it?

I am investigating it because I can see a McDonalds anywhere I go nowadays and I thought it would be an interesting topic to talk about and it’s something we should all think about.

What is the problem or tension?

McDonalization itself is very dangerous. Is a process of homogenizing the world. It’s strategies might seem rational but can lead to harmful and irrational outcomes. When we look at the 4 primary components of McDonalization, we can find problems in each of them. To begin with, the efficiency process, as I said in the previous page, can lead to a lamb- like acceptance of what the surrounding institutions consider efficient which may be different from what could actually be efficient for either the employees or the consumer. You don’t want to be manipulated by a company that wants to train you to be a better worker for the McDonalized society. In addition, when it comes to the calculability process, is the more the better? We should think about this more because this might lead us to an obese world in the future and not only that but should we really think that quantity= quality? Moreover, the process of predictability makes us think whether if we want the same food and service anywhere we go or whether if we want a variety of food and service. Lastly, when we come to the control process, do we really want non- human technologies to take our place? If non- human technologies start taking our place, then what where would we work? How will we be able to earn money?

Being more efficient, controlled and consistent, having measurable outcomes, it all sounds so good but we should also think about the unexpected side effects!

Why is it an important issue?

It is an important issue because it might change our future.

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